On September 26, 2020, geely auto held a unique "geely auto President An Conghui answers the national netizens' questions" theme release event at the 2020 Beijing international auto show. Conference, geely automobile, President and CEO AnCongHui to the identity of the user experience "chief officer" face to face with the net friend "tortured soul", and on behalf of the CMA's first super matrix wide-body car, geely star rui issued the declaration of home its subversive, promised from the aspects such as intelligence, health, power, space redefine the new car market standards, for users to make full beyond a strong joint venture brand product value of its products, open the "user to define a standard" era of subversion. In addition, geely Auto's full range of SUVs, sedans and MPVS, covering fuel, plug-in hybrid and BSG high performance powertrains, were also unveiled at the show

Home sedan has always been the segment with the largest capacity and the most fierce competition in the car market, with the largest consumer group, and is also the battleground for the brands of major car companies to concentrate on capturing market share. However, the product standard of Chinese sedan has long been defined by the joint venture brand, and the common cognition of Chinese sedan is "will" and "enough", and users have a low sense of product value.

As a Chinese brand leader that has gradually grown from the sedan market, Geely Auto has never stopped exploring and subverting the sedan field. In the face of the escalating its user requirements, geely automobile to nearly thousands of user needs its own accurate insight, and based on the long-term technology accumulation and the birth of the CMA super matrix, in view of the current family car user pain points, release the declaration of home its subversive: "for the user, to reconstruct its smart new standards: car fuel vehicle OTA comprehensive implementation; To create a new standard of home sedan health for users: to popularize "all-round healthy car" in an all-round way; For users, create a new standard of home sedan power: realize the standard of luxury and high performance power on home sedan; For users, the new standard of home sedan space is reconstructed: to maximize the sense of gain in the whole scene space; "It's also a new standard for a sedan that goes beyond the value of a strong joint venture brand without costing the user a penny more." It also heralds the start of a disruptive era of user-defined automotive standards.

More than 20 years after building cars, "subversion" has become a gene in the blood of Geely cars. From the initial realization of the ordinary people's dream of cars, to the successful integration of Volvo, Proton and Lutz to build satellites and flying cars, to the launch of "Chinese sedan subverter" -- Geely Xingrui, Geely Auto has been constantly changing and improving its brand image and user cognition as a "disrupter". Today, Geely Auto has become the leader of Chinese cars whose user scale is about to cross 10 million. This time, geely Auto is seizing the opportunity of the current reshaping of the global auto industry pattern, reconstructing the new standards of intelligence, health, power, space and so on based on the needs of users, and further promoting the subversive change of the sedan market pattern.

As the practitioner of "Manifesto of Sedan Subverters", Geely Xingrui carries the super new three major pieces nurtured by CMA super mother's world-class modular architecture. With the strength of "Five Subversive" products, Geely will directly address the five pain points of sedan users and redefine the new benchmark of sedan value.

From the modelling design, lucky star adopted the "science and technology of geely 4.0" new modelling design language - the "time-space variation", by "the energy string" vertical grille design, "energy pulse" headlight design of "echo the energy of the universe ripple" 4.0 before the new face, through the infinity, widen lines and curved surface, shape both luxurious and the modelling of movement rhythm beauty, reveal a unique and vibrant "jumbo" design style. At the same time, based on the highly flexible CMA super matrix gene "form" and "bandwidth" advantage, lucky star, broke the past inertia rules and design its inherent limits, to 2800 mm wheelbase, longest at the 1869 mm at the most wide body and 1618 mm at the wide-track, full beyond market products, at the same level of the overturned car space limit, redefined the a-class home standard, its biggest space to maximize the user comfortable for feeling, can be called A level home its "super cup"

In terms of intelligence, Geely Xingrui takes the lead in realizing high intelligence of fuel cars and becomes the first fuel car to be comprehensively upgraded with OTA. CMA super matrix technology leading electronic electrical architecture, gives the lucky star ray developed neural network with high speed and highly intelligent integration of super brain, make its can be real-time remote upgrade as computer and mobile phone system, fully satisfy information interconnection, autopilot, big data cloud services such as the application of ecological function sustainable expansion, and keep "the latest experience", promote the digital intelligent driving function, comprehensive opening to define "software car" home car era of OTA.

On safety, lucky star used geely "all-round health car" concept, fully equipped with healthy environmental protection level of VOC interior materials, AQS air quality management system, negative ion air purification system and so on, from the source to eliminate pollution, smart and positive pressure inside the car block pollution defense, inside and outside air quality monitoring and high efficiency air purification in the integration of ecological security protection system, set up the highest standard of health car, structure for the user usage scenarios, covering all products whole life cycle of geely intelligent ecological health. And, lucky star in the main electrical architecture still CMA based on passive safety, has created A set of highly intelligent security system, L2 level automatic driving system, the aircraft type HUD looked up and display system, APA automatic intelligent parking system with the function of automatic brake, RPA remote automatic parking, 540 ° panoramic images and A series of luxury smart configuration, has transcended the boundaries of the existing a-class car market, redefined the a-class car intelligent configuration specifications the highest standard.

In terms of power, Geely Xingrui is the only A-class sedan with A 2.0TD engine. It not only has super power with A maximum power of 140kW and A maximum torque of 300N·m, but also has fuel consumption of 1.5T, which breaks the inherent cognition of "enough power is enough" and redefines the power benchmark of A sedan. In addition, lucky star also USES the world's leading "drive-by-wire chassis," macpherson front suspension, E multi-link independent frame, after Mr Fu DP - EPS steering system, the world's top suppliers to ITT Italy brake pads, long stroke shock absorber design, etc., have extremely strong grip and excellent handling of the bend, can quickly respond to the driver intention, accurate traffic information, both ride comfort and movement control, let the user without the compromise between sports and comfort from now on!

As the first CMA super parent widebody sedan of "Geely Technology 4.0", Geely Xingrui will start to build 100% construction cars, with the world's top safety performance, leading electronic and electrical architecture, unified quality higher than the joint venture and other excellent genes, and will become a fresh force subverting the joint venture monopoly of Chinese brands. The launch of Geely Xingrui has further enriched and improved the product layout of Geely sedan, combined the sedan matrix with full price and subdivided fields, effectively hit the joint-venture sedan envelope and boosted the confidence of Chinese automobile brands to improve the market share.

As An Conghui said: "although the global automobile industry will face a lot of uncertainties in 2020, for Chinese automobile brands, we still need to maintain composure and confidence, maintain strategic stability, continuously improve product structure and enhance product competitiveness. The consumption potential of China's auto market is still huge. Geely Auto, which has entered the era of "comprehensive construction of cars", will continue to overturn again and again and lead Chinese auto brands to regain the market dominance.